Core Insights - Zillow has launched a new microsite called Zillow for Warcraft, allowing players to explore in-game homes from World of Warcraft as player housing becomes available [1][2] - This collaboration with Blizzard Entertainment celebrates the long-awaited feature of player housing in World of Warcraft, which has been requested by the community for nearly two decades [1][2] - The experience combines Zillow's real estate expertise with the fantasy world of Azeroth, showcasing player-created homes and Blizzard-designed properties [1][2] Group 1: Collaboration and Experience - Zillow for Warcraft features a curated collection of in-game homes, including player-favorite designs and Blizzard-built homes inspired by iconic Warcraft styles [1][2] - The microsite offers immersive experiences such as 3D Home tours and SkyTour-style visuals, enhancing the exploration of standout designs [1][2] - In-game characters Bek'tar Donhammer and Hazl Fizzlehorn guide players through the homeownership experience in Azeroth [1][2] Group 2: Marketing and Community Engagement - The launch is supported by a co-branded campaign across social media platforms, including Reddit and TikTok, encouraging players to share their in-game homes [1][2] - Zillow's partnership with Blizzard is part of its 2026 brand platform, "Someday Starts Today," which aims to inspire people to take steps toward homeownership [1][2] - The experience is non-transactional, meaning there is no buying or selling of homes, pricing, or Zestimates involved [1][2] Group 3: Company Backgrounds - Zillow Group, Inc. is a leading real estate platform in the U.S., connecting consumers with innovative technology and services throughout the home journey [2][3] - Blizzard Entertainment, known for its iconic game franchises, has a rich history in the gaming industry, engaging millions of players worldwide [2][3] - Both companies aim to enhance the experience of home, whether in the real world or within the gaming universe [2][3]