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Why GoPro Stock Jumped Nearly 4% Higher Today
The Motley Fool· 2025-10-03 22:01
Core Viewpoint - The introduction of the Fluid Pro AI gimbal by GoPro has positively impacted investor sentiment, leading to a nearly 4% increase in stock price, despite it not being a camera product [1]. Product Announcement - GoPro announced the launch of the Fluid Pro AI, an AI subject tracking gimbal designed to stabilize cameras [2]. - The gimbal is compact and priced at $229.99, with no specified shipping date for preorders [2]. Product Features - The Fluid Pro AI includes interchangeable mounts for various GoPro cameras, can function as both a front- and rear-facing tracker, and features an integrated fill light [3]. - The device offers up to 18 hours of runtime when fully charged [3]. Market Positioning - GoPro is striving to maintain relevance in a market where smartphones increasingly incorporate powerful cameras, and investors view this new product as a significant step in that direction [4].