Core Insights - Springbig has announced a strategic integration with Meadow, enhancing the in-store checkout experience for cannabis retailers by providing real-time loyalty, data, and marketing automation [1][2] - The integration aims to create a seamless experience for shared clients, making loyalty programs more valuable and marketing efforts more relevant [2] - Springbig will showcase this integration at MJBizCon 2025, highlighting new product innovations to accelerate retailer growth [3] Company Overview - Springbig is a leading provider of marketing solutions, customer loyalty programs, and omnichannel communication technology for retailers and brands in regulated markets [4] - The company offers a suite of CRM and marketing automation tools designed to improve customer retention, increase revenue, and drive engagement [4] Integration Features - The integration allows for automatic syncing of customer profiles and purchase history from Meadow into Springbig [4] - Retailers can award and redeem loyalty points instantly at the point of sale, enhancing customer engagement [4] - The system triggers personalized SMS and app messages based on live shopper behavior, providing tailored marketing opportunities [4] - Unified insights are accessible to strengthen customer retention and increase average order value [4]