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中国 IP 零售与玩具追踪:12 月更新 —— 泡泡玛特国内供应保持稳健、1 月加速放量;高频下行趋势企稳;Bloks 加快产品发布
2026-01-13 02:11
Summary of Key Points from the Conference Call Industry Overview - The report focuses on the China IP retail and toy industry, specifically highlighting companies such as Pop Mart, Miniso, and Bloks [7][8][9]. Pop Mart - **Sales Performance**: Pop Mart's online sales growth in China decelerated in December due to disciplined supply release, but an acceleration in supply was noted in January, which is expected to support growth [11][12]. - **New Product Launches**: The "Have a Good Run" plush toy series launched in January sold out quickly with a disciplined volume release of approximately 30,000 units on Tmall and Douyin [10][11]. - **Secondary Market Performance**: The secondary market price performance for non-secret SKUs showed mixed results, with premiums ranging from -30% to +50% [10][11]. - **US Market Trends**: In the US, credit card sales growth decelerated to approximately 300% in December from 500% in November, indicating a slowdown in growth [21][30]. Miniso - **Sales Growth**: Miniso's sales growth in Q4 is on track with management's expectations, showing solid performance in both China and the US. The company anticipates a positive outlook for the Chinese New Year (CNY) and Q1 2026 due to enhanced holiday operations and a relatively low base [8][27]. - **Product Launches**: New products under the Want Want IP were launched in late December, targeting the New Year season [10][11]. - **US Credit Card Sales**: Miniso's US credit card sales growth was approximately 75% in December, up from 60% in November, indicating strong holiday performance [27][29]. Bloks - **Product Launches**: Bloks accelerated new product launches in December, introducing over 30 product series, including new series for existing large IPs like Transformers and Kamen Rider [15][19]. - **Sales Performance**: Initial performance of new products, such as Kamen Rider's Legend version, has been positive, achieving over 10,000 sales volume on Tmall [15][19]. Market Trends and Outlook - **US Retail Sales**: The US holiday retail sales growth was reported at 3.9% from November 1 to December 21, showing slight improvement compared to the previous year [20]. - **Consumer Sentiment**: Easing comparisons and tax refund tailwinds are expected to support discretionary demand in the upcoming months [20]. - **Secondary Market Trends**: The secondary market prices for various IPs have shown stabilization, although some products continue to experience price declines due to increased supply [10][26]. Additional Insights - **Management's Outlook**: Both Pop Mart and Miniso management expressed a positive outlook for the upcoming CNY and Q1 2026, citing solid performance and operational preparations [10][27]. - **Risks**: There are concerns regarding the potential underestimation of revenue estimates for Pop Mart in North America due to changes in presale dynamics [47]. This summary encapsulates the key points from the conference call, providing insights into the performance and outlook of the companies within the China IP retail and toy industry.