The chain also followed up the success of its $5 Meal Deal from 2024 by cutting prices on a number of core menu combos, reviving the Extra Value Meal . This move helped the chain avoid losing market share among low-income consumers, CEO Chris Kempczinski said on the chain’s most recent earnings call .That revival was driven by a combination of strategies. McDonald’s leaned on menu innovation, bringing back chicken strips as a permanent menu item and then the Snack Wrap .The Golden Arches, which came into 20 ...