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CitizenM rebrands to Another Star
Yahoo Finance· 2025-11-25 09:30
Core Insights - The company formerly known as citizenM has rebranded to Another Star, focusing on guest satisfaction and profitability through an efficient operating model [3][7] - The rebranding follows Marriott International's acquisition of the citizenM brand for $355 million, which aims to enhance Marriott's range of offerings [4][7] - Another Star's portfolio includes 37 hotels with 8,312 rooms across 20 cities, and it has two additional hotels under construction in London and Washington, D.C., expected to open by mid-2026 [5][7] Financial Developments - Another Star has secured a $685 million hotel portfolio financing facility through J.P. Morgan Bank, marking a significant milestone for the company [6] - The financing is expected to support the company's growth following the acquisition by Marriott and the rebranding initiative [6]