Core Insights - Marriott International has completed the acquisition of citizenM, enhancing its global lifestyle offerings and expanding its select-service portfolio [1][2] - The citizenM brand includes 37 hotels with a total of 8,789 rooms across over 20 cities in the U.S., Europe, and Asia Pacific, with an additional pipeline of two hotels totaling over 300 rooms [1][3] - The integration of citizenM into Marriott's systems will begin, with citizenM properties remaining bookable on their own digital channels until full integration later this year [2][3] Company Strategy - The acquisition aligns with Marriott's strategy to grow its select-service lifestyle offerings, leveraging its proven success with brands like AC, Moxy, and Aloft [2][3] - Marriott aims to accelerate citizenM's global reach, enhancing value for Marriott Bonvoy members through the integration of citizenM into the loyalty program [2][3] Brand Characteristics - citizenM is recognized for its tech-savvy in-hotel experience, efficient use of space, and focus on art and design, catering to value-conscious travelers [3] - The brand offers features such as smart in-room design, collaborative workspaces, and vibrant common areas, appealing to modern travelers seeking innovative accommodations [3]