Core Insights - Ad revenue for creator-generated content is projected to exceed $180 billion in 2023, with a 20% increase expected in 2024, and the potential to more than double by 2030 according to WPP Media [1] - Despite significant investment, nearly 45% of creator ad spend on Meta fails to create brand impact due to branding issues, and only 7% of creator content on TikTok is viewed beyond 25% [1] Group 1 - The high investment in creator content contrasts with its low effectiveness, prompting CreativeX to introduce a benchmarking tool for marketers to evaluate creator content against industry standards [2] - CreativeX's tool allows advertisers to assess the performance of creator content, identify effective media spend, and compare it with their own branded content [3] - Danone is an early adopter of CreativeX's benchmarking tool, emphasizing the importance of maximizing brand impact as investment in creator content increases [4] Group 2 - CreativeX's findings indicate that brands often neglect established best practices in their creator ads, which leads to ineffective content [3] - The development of the benchmarking tool was influenced by insights gained from tracking ads for major brands like Bayer, Mars, Heineken, and Unilever [4] - There is a prevailing belief among brands that creator content should not resemble traditional ads, even when supported by paid media [4]