Core Insights - The collaboration between Criteo and Mirakl Ads aims to tap into the mid-to-long-tail advertising segment within the retail media industry, which is projected to reach $204 billion by 2027 [1][5] - This strategic alliance focuses on third-party sellers and mid-to-long-tail advertisers who are currently underserved in retail media, providing them with tools for efficient campaign execution [2][3] Group 1: Collaboration Details - The integration combines Mirakl's ecosystem of brands and third-party sellers with Criteo's ad-serving technology, enabling retailers to create new revenue streams through automated campaign management [2][3] - The partnership is designed to help smaller brands and marketplace vendors, who collectively represent a significant portion of advertising investment, to scale their retail media efforts effectively [3] Group 2: Market Opportunity - Mid-to-long-tail advertisers spend 127% more than first-party brands on platforms like Amazon, indicating a substantial opportunity for retailers to engage this segment [3] - The collaboration is expected to enhance the shopping experience for consumers while allowing retailers to monetize their marketplaces more efficiently [4] Group 3: Company Background - Criteo is a global platform that connects the commerce ecosystem, leveraging AI to access over $1 trillion in annual commerce sales [5] - Mirakl is recognized as a leading provider of eCommerce software solutions, empowering enterprises to drive growth and efficiency in their online businesses [6][7]