Core Insights - Ford Motor Company has launched a new advertising campaign titled "Ready Set Ford" to showcase its balance between electric vehicles (EVs) and traditional automobiles [1][3] - The campaign aims to highlight underappreciated aspects of the company, such as commercial vehicles and motorsports, while positioning Ford as a lifestyle brand [3][5] - Ford is focusing on maintaining its legacy customer base while also emphasizing its new electric vehicle platform for profitability [1][5] Group 1 - The new advertising campaign is designed to spotlight Ford's long-running brands, including the F-150 pickup truck, while also promoting its electric vehicle initiatives [1][3] - The campaign is part of a strategy to inform decisions across the company, from product design to retail experience, based on identified distinct lifestyles [4] - Ford's stock has seen a year-to-date increase of 18% in 2025, despite a recent 1% decline to $11.38 [6] Group 2 - The company has received attention for deleting all previous posts from its Instagram account, leading to speculation about a potential rebranding or major announcement [2] - The balance between EV growth and legacy vehicles is challenging for Ford, especially with external factors like tariffs on automotive parts and the ending of electric vehicle tax credits [5][6] - Investors and analysts are expected to closely monitor Ford's future quarterly reports and advertisements to assess the effectiveness of the new campaign [6]