Core Insights - ARKO Corp. has opened its first food-focused remodeled store in Ashland, Virginia, featuring its new food brand, fas craves, aimed at enhancing the convenience store experience [1][4][6] Group 1: Store Launch and Concept - The Ashland location is part of a pilot program that includes eight sites, with six remodels and two new builds, focusing on a menu of hot and cold grab-n-go items [2] - The fas craves menu includes a variety of offerings such as crispy chicken biscuits, potato wedges, mozzarella sticks, and various beverages like nitro cold brew and frozen coffee [3] Group 2: Customer Experience and Design - The remodeled store features a customer-friendly layout, digital menu boards, and a contemporary design, all aimed at improving the shopping experience [4] - The store's product assortment is shaped by customer feedback, ensuring it meets the needs of today's on-the-go consumers [4] Group 3: Promotions and Future Plans - To celebrate the opening, special food deals are offered, including Ultimate Chicken Tenders and discounted drinks [5] - The fas craves brand will continue to expand alongside store remodels across ARKO's network, bringing new food options to a wider customer base [6]