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Demand for baby-care products growing in double-digits: Chicco
The Economic Timesยท 2025-10-17 14:18
Core Insights - The Indian government has reduced the Goods and Services Tax (GST) on baby products from 12% to 5%, which is expected to boost demand in the sector [1][6] - The domestic baby care market in India is experiencing double-digit growth, driven by rising disposable incomes and aspirational demand [2][6] - Chicco, a brand under the Italian Artsana Group, is expanding its retail presence and product offerings in response to increasing discretionary demand [1][6] Industry Overview - The Indian baby care products market generated annual sales of approximately US $4.94 billion in the current year and is projected to reach US $8.61 billion by 2030 [2] - Per capita spending on childcare products in India is expected to grow at a compound annual growth rate (CAGR) of 14% from 2023 to 2028, outpacing growth in larger markets like the United States and China [6] - The sector has attracted significant investor interest, exemplified by Reliance Retail Ventures acquiring a 51% stake in the infant brand Ed-a-Mamma [6] Competitive Landscape - Chicco competes with major brands such as Johnson & Johnson, Procter & Gamble, Mothercare, and Mother Sparsh, as well as numerous direct-to-consumer brands in the infant personal care market [5][6] - Chicco has a presence in 120 countries and operates over 360 single-brand stores, with the United States being its second-largest market after Italy [5] Future Plans - Chicco plans to open a dozen new stores in the coming year, leveraging the growth of quick commerce platforms that are outpacing traditional physical store growth [6]