Core Insights - Rapala VMC Corporation has appointed Travis Tuma to the Global Management Team, effective immediately, highlighting the company's focus on strengthening its leadership in the U.S. market [1][3] - Tuma, who has been with Rapala VMC USA since 2006, will assume the role of President of Rapala VMC USA on January 1, 2026, as the current President transitions to a new role in Europe [2] - The company emphasizes Tuma's strong sales focus and deep knowledge of the U.S. market, which is crucial for the company's growth strategy [3] Company Overview - Rapala VMC Corporation is recognized as the world's leading fishing tackle company, with a significant distribution network and a strong market presence in fishing lures, treble hooks, and related tools [4] - The company reported net sales of EUR 221 million in 2024 and employs approximately 1,400 people across 40 countries [4] - The company's brand portfolio includes well-known brands such as Rapala, VMC, Sufix, 13 Fishing, and Okuma, reinforcing its position in the fishing tackle industry [4]