Core Insights - Twin Hospitality Group Inc. is expanding its Twin Peaks brand with a new lodge opening in Fayetteville, NC, this fall, marking the brand's 115th location [1][3] - The Fayetteville lodge will be the third conversion from a former Smokey Bones location, allowing for lower build-out costs and faster market entry [2][3] - The new lodge will feature 70 TVs, 32 beers on tap, and a high-energy atmosphere, aiming to attract local sports fans [3] Company Strategy - The conversion strategy from Smokey Bones locations is part of Twin Peaks' broader growth strategy, focusing on operational efficiency and market expansion [2] - The company expects the Fayetteville location to achieve high average unit volumes similar to previous conversions [3] Hiring and Operations - The Fayetteville lodge is hiring for over 100 positions, including various roles in front and back of house [4] - Once operational, the lodge will serve guests from 11 a.m. to midnight on weekdays and until 1 a.m. on weekends, offering a diverse menu and signature drinks [5] Company Background - Twin Hospitality Group Inc. operates specialty casual dining concepts, aiming to redefine the casual dining experience [7] - Founded in 2005, Twin Peaks has grown to 114 locations across the U.S. and Mexico, known for its made-from-scratch food and extensive beer selection [8]