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How one retailer is making 'made in America' work
CNBC Television· 2025-07-23 15:42
Reshoring Strategy & Supply Chain - A retailer (Bath and Body Works) has been reshoring its supply chain to the United States for over a decade [1] - 80% of the retailer's products are made in the United States, with about half of that production in central Ohio [3] - The company's foaming hand soap production timeline decreased from over 3 months and 13,000 miles to 3-4 weeks and less than 11 miles [4] - The retailer produces approximately 250 million units annually at one facility for Bath and Body Works [2] Investment & Automation - The creation of Beauty Park involved hundreds of millions of dollars of investment from vendors and government [5] - Automation plays a significant role in the manufacturing process, though human quality control and chemists are also essential [2][7][10] Replicability & Industry Applicability - Replicating this reshoring model is potentially more feasible for consumer packaged goods than for apparel or electronics due to raw materials and labor factors [6][7] - Freight costs make local production more economically sensible for heavier products [8]
Making 'Made in the USA' work: Inside Bath & Body Works' manufacturing process
CNBC Television· 2025-07-23 13:06
CNBC. com plus now. >> For more than a decade.Bath and Body Works has been reshoring its production from China, Canada and Mexico. The move to do so is helped the company manufacture, package and deliver products to its stores, which is a beautiful thing. Courtney Reagan joins us right now with more on what's been happening on this in court.I know you are in the middle of the action. >> Yeah, we absolutely are. Becky, right here at this facility is where Bath and Body Works puts together its foaming hand so ...