Core Insights - eBay reported Q2 2025 results that exceeded Wall Street expectations, with GAAP revenue of $2.73 billion and non-GAAP earnings per share of $1.37, reflecting a 6% and 16% year-over-year increase respectively [1][2][5] Financial Performance - GAAP revenue was $2.73 billion, surpassing the analyst consensus of $2.64 billion, and up from $2.57 billion in Q2 2024 [2][5] - Non-GAAP earnings per share reached $1.37, beating the estimate of $1.30 and representing a 16% increase from $1.18 in the previous year [2][5] - Free cash flow turned negative at ($441 million), a decline of $719 million from $278 million in the prior year [2][10] - Operating margin (non-GAAP) improved slightly to 28.4%, while GAAP operating margin decreased to 17.7% from 21.3% year-over-year [2][9] Business Model and Strategy - eBay operates a global online marketplace, generating revenue primarily from transaction fees, advertising services, and payments-related activities [3] - The company is focusing on technology advancements, particularly through AI features, to enhance the buying and selling experience [4] - Key strategic priorities include growing advertising revenue, maintaining a healthy marketplace ecosystem, and expanding targeted categories like pre-owned fashion and collectibles [4] Quarterly Highlights - Gross Merchandise Volume (GMV) reached $19.5 billion, a 6% increase year-over-year, with U.S. GMV growing 7% and international GMV increasing 5% [5][6] - Active buyers rose to 134 million, a 1% increase from the previous year [6] - Advertising revenue totaled $482 million, contributing 2.5% of GMV, with first-party advertising products generating $455 million, up 19% from the prior year [6] Technological Developments - eBay launched "eBay Live" shopping in the UK and expanded the "eBay Live on Tour" initiative in the U.S. [7] - The company introduced an AI shopping agent and a generative AI video tool for sellers [7] - The Authenticity Guarantee program expanded, authenticating over 1 million items in a single quarter [7] Sustainability and Regulatory Engagement - eBay was recognized on TIME's World's Most Sustainable Companies 2025 list and Newsweek's America's Greenest Companies 2025 list [8] - The platform raised $47 million for charity and contributed to the formation of the bipartisan Recommerce Caucus in the U.S. Congress [8] Future Guidance - For Q3 2025, eBay expects revenue between $2.69 billion and $2.74 billion, indicating 3% to 5% year-over-year growth [11] - Non-GAAP earnings per share outlook is between $1.29 and $1.34, with GMV projected between $19.2 billion and $19.6 billion [11] - Management maintains a cautious outlook due to uneven international demand, particularly in the UK and Germany [11]