Core Insights - Phenom High Performance Medicine (Phenom HPM) is expanding its elite-level performance optimization services to a broader audience, including executives and fitness enthusiasts, previously reserved for professional athletes [1][11] - The clinic integrates naturopathic medicine with advanced sports science to address root causes of performance limitations rather than merely managing symptoms [3][5] Company Overview - Founded in 2013 by Dr. Callum Cowan and Dr. Nicola Kempinska, Phenom HPM is based in Burlington, Ontario [3][11] - The clinic's approach is proactive and personalized, focusing on comprehensive biomarker testing to identify hidden performance barriers [5][9] Methodology and Services - Phenom HPM employs a Performance Panel that examines various health markers, including micronutrients, hormone profiles, and gut health [5][6] - The clinic offers services such as IV nutrient therapy, hormone optimization, genetic profiling, and mental performance coaching, all supervised by board-certified naturopathic doctors [8][11] Evidence of Effectiveness - A case study highlighted a professional hockey player who, after targeted interventions, experienced significant improvements in energy and performance, including a 20% increase in point production [6][7] Healthcare Philosophy - Phenom HPM advocates for a shift from reactive to proactive healthcare, emphasizing optimization over symptom management [9][10] - The clinic aims to redefine healthcare through prevention and personalized medicine, showcasing the potential of the human body when performance barriers are removed [10][11]