Core Insights - Aterian, Inc. has announced its October Prime Day lineup, offering discounts of up to 32% on products from its e-commerce brands, including hOmeLabs, Squatty Potty, PurSteam, Mueller Living, Healing Solutions, and Photo Paper Direct [1][2] Product Offerings - The Prime Day deals will be available from October 7-8, 2025, while supplies last [1] - Aterian's CEO highlighted the strong demand for their products during the July Prime Day and emphasized the opportunity for consumers to find gifts ahead of the holiday season [2] hOmeLabs - hOmeLabs focuses on home-comfort appliances, featuring products like a 50-Pint Dehumidifier at 25% off (originally $279.99, now $212.49) and an 8-Pint Dehumidifier at 30% off (originally $179.99, now $142.49) [7] Squatty Potty - Squatty Potty offers ergonomic toilet stools designed for improved digestive health, with the Original Stool available at 15% off (originally $29.99, now $25.49) [4] PurSteam - PurSteam provides home-care solutions, including a 1750W Steam Iron at 19% off (originally $49.99, now $40.35) and a Scrub Master Pro Steam Mop at 19% off (originally $129.99, now $104.99) [8] Mueller Living - Mueller Living specializes in small kitchen appliances, with the Hand Blender available at 32% off (originally $34.99, now $23.72) [9] Healing Solutions - Healing Solutions offers natural wellness products, featuring LAB BULK Eucalyptus Essential Oil at 27% off (originally $26.99, now $19.59) [10] Photo Paper Direct - Photo Paper Direct provides professional-quality printable media, with PPD Printable Fabric Sheets at 26% off (originally $14.99, now $11.04) [11] Company Overview - Aterian, Inc. is a consumer products company that builds and acquires leading e-commerce brands across various categories, including home and kitchen appliances, health and wellness, and air quality devices [12]

Financial Performance & Turnaround - Aterian initiated a turnaround plan in late 2023, leading to a significant improvement in Adjusted EBITDA by over $20 million in 2024 [11] - Net revenue decreased from $1426 million in 2023 to $990 million in 2024, reflecting SKU rationalization and inventory management [27] - Gross profit margin increased from 493% in 2023 to 621% in 2024 due to successful SKU rationalization and improved inventory profile [27] - Operating loss improved from $(762) million in 2023 to $(118) million in 2024 [27] - Net loss improved from $(746) million in 2023 to $(119) million in 2024 [27] - Cash flow from operations improved from $(134) million in 2023 to $(21) million in 2024 [27] Strategic Initiatives & Outlook - The company is implementing tariff-response initiatives and a cost optimization plan targeting $5-$6 million in pre-tax cost savings, with $5 million expected by the end of 2025 [12, 33] - Aterian aims to reduce China-manufactured goods to no more than 30% by the end of 2025, shifting sourcing to countries like Indonesia and Thailand [34] - The company is focusing on strategic price adjustments, delaying reorders, and launching new products to maintain revenue, conserve cash, preserve margin, maximize cash flow, and optimize cost structure [38, 39] Geographic & Brand Focus - North America accounted for 94% of net revenue in 2024 [14] - Aterian has rationalized its product portfolio to focus on six foundational brands [21]