Core Insights - Aterian, Inc. has launched several new products across multiple brands on BestBuy.com, effective August 19, 2025, enhancing its e-commerce presence [1][2] - The launch is part of Aterian's omnichannel growth strategy aimed at reaching new audiences and broadening consumer access to its products [2] Product Offerings - hOmeLabs offers high-performance appliances designed for healthier and more efficient living, including dehumidifiers and trash cans [2] - Squatty Potty provides patented toilet stools that promote a natural squat posture for improved digestive health [3] - PurSteam specializes in home-care solutions such as steam irons and mops that simplify chores while protecting fabrics [3] - Mueller Living manufactures small kitchen appliances that combine elegant design with functionality, including steam kettles and blenders [4] - Photo Paper Direct offers professional-quality printable media for craft and photo enthusiasts, ensuring vibrant and fade-resistant results [4] Company Overview - Aterian, Inc. is a consumer products company that builds and acquires leading e-commerce brands across various categories, including home and kitchen appliances, health and wellness, and air quality devices [5] - The company sells products on major online marketplaces like Amazon, Walmart, and Target, as well as through its own direct-to-consumer websites [5]