Core Insights - Holley Performance Brands has appointed Del Bohlman as vice president of its Safety & Racing Division, effective January 1, 2026, succeeding Brian Appelgate, who is retiring after a notable 40-year career in the performance automotive industry [1][5]. Company Overview - Holley Performance Brands (NYSE: HLLY) is a leader in automotive aftermarket performance solutions, focusing on the design, manufacturing, and marketing of high-performance products for automotive enthusiasts [6]. - The company manages a portfolio of iconic brands and targets various consumer verticals, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a broad impact across the automotive aftermarket industry [6]. Leadership Transition - Del Bohlman brings over 20 years of global leadership experience in the powersports and performance sectors, having previously served as CEO of Dealer Rocket LLC and held senior roles at Bombardier Recreational Products (BRP) [2]. - Bohlman will lead the Safety & Racing Division's global operations, brand strategy, and innovation agenda, overseeing brands such as Simpson, Stilo, HANS, and RaceQuip [2][4]. Strategic Importance - The Safety & Racing Division is a strategically significant growth platform for Holley, serving professional and grassroots motorsports participants across automotive, motorcycle, and powersports categories [4]. - The division benefits from strong brand equity, stringent regulatory standards, and a differentiated product portfolio, positioning Holley as a global leader in motorsports safety with long-term growth opportunities [4]. Legacy of Leadership - Brian Appelgate leaves a lasting legacy at Holley, having built the Safety & Racing Division into a global leader and shaped the company's operational capabilities and culture [5][6]. - His contributions have set the foundation for Holley's current transformation and future growth within the Safety & Racing portfolio and the broader enterprise [6].