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Sabre Introduces New Agentic AI APIs to Expand Its Customer Count
ZACKSยท 2025-09-30 16:26
Core Insights - Sabre has launched several APIs supported by a Model Context Protocol (MCP) server, enabling AI agents to autonomously handle travel-related tasks such as shopping, booking, and optimizing trips [1][8] - The new offerings include an AI call-center agent for automatic flight rebooking during disruptions, a hotel agent for late-night booking confirmations, and a visa & compliance agent for application processing [2][8] - These innovations aim to enhance Sabre's service capabilities and expand its customer base, which includes major airlines like Delta, United, and American Airlines [3] Company Developments - United Airlines and American Airlines have partnered with Sabre to integrate their new distribution capability (NDC) content into Sabre's Global Distribution System (GDS) [4] - Delta Airlines has renewed its multi-year distribution agreement with Sabre, further solidifying the company's position in the market [4] Industry Challenges - Sabre faces seasonality issues in the travel industry, with significant revenue declines during the fourth quarter, particularly in December due to reduced business travel and holiday-related bookings being made earlier in the year [5] - The company operates in a highly competitive travel distribution market, necessitating regular enhancements and upgrades to its product portfolio, which involves substantial investments [6] - Pricing pressure from travel suppliers is a concern for Sabre, exacerbated by competition and the trend of suppliers using direct distribution models [7]