Core Insights - Sally Beauty is expanding its product offerings with innovative solutions aimed at addressing the evolving needs of beauty consumers, particularly focusing on high-performance and affordable beauty products [1][3] Product Launch - The retailer is introducing the ion® 24K collection, which targets hair damage, a concern identified by 40% of US beauty consumers in a recent survey. This collection promises to reverse hair damage from root to tip in just three minutes using TRICHOPOWER™ SCIENCE technology [2][4] - The ion® 24K collection includes four new products: Rapid Recovery Peptide Leave-In Hair Treatment, Metal & Mineral Neutralizing Spray, pH Perfector Purifying Shampoo, and Charcoal Detox Shampoo, each designed to enhance hair health and performance [5] Future Developments - Sally Beauty plans to unveil a new collection of ion® tools in early spring, which aims to provide smoother and shinier hair without the use of harsh heat [3] Availability - The ion® 24K collection will be available on the SALLY app and online at SallyBeauty.com, with in-store availability starting February 9, 2026 [4]