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Switzerland’s Hero acquires Brazil snack company Super Saude
Yahoo Finance· 2025-09-09 11:01
Group 1 - Hero Group has acquired a majority stake in Brazilian snack company Super Saude Nutricional, which offers over 30 snack products under the Pinati brand [1][2] - The acquisition aligns with Hero Group's strategy to expand its snack business and enter regions with high snack penetration [2][3] - Super Saude Nutricional's product range includes protein bars, crisps, and chocolate-covered snacks, and the company operates in various regions of Brazil [2][3] Group 2 - Hero Group already has a presence in Brazil, marketing jams and spreads, and operates a factory in Itatiba employing 170 people [3][4] - The acquisition is seen as a significant step to enhance Hero's competitiveness in the Brazilian market [4] - The CEO of Hero Group, Christian Schierbaum, was promoted in April, succeeding Rob Versloot, who had over 12 years of leadership [4]