Core Perspective - Pittsburgh Aesthetics will rebrand as Avere Beauty starting March 16, 2026, to unify its identity and enhance patient experience while expanding access to advanced med spa services in the Pittsburgh region [1][2]. Company Overview - Avere Beauty is a physician-led medical aesthetics practice based in Pittsburgh, Pennsylvania, offering a wide range of aesthetic treatments in a comfortable and educational environment [11]. - The practice was founded by Alyssa Luciano, RN, who has over fifteen years of experience and aims to empower patients through aesthetic treatments that enhance confidence [7][11]. Services Offered - Avere Beauty provides a comprehensive suite of services, including Botox, lip fillers, biostimulators, PDO threads, facials, Hydrafacials, laser treatments, and weight loss programs [5][11]. - New services such as laser tattoo removal and additional weight loss programs will be available starting mid-April [5]. Operational Details - The Mars location will continue to operate at 179 Scharberry Ln, maintaining the same care team and patient experience [5]. - Avere Beauty will expand its presence with additional locations in Lawrenceville, Export/Murrysville, and Blawnox, increasing appointment availability and access to services [5]. Brand and Marketing Strategy - The rebranding to Avere Beauty includes updated signage, digital platforms, and communications to reflect the new brand identity [5]. - Frank Udavcak, the Chief Operations Officer, is leading the expansion and marketing strategy, focusing on enhancing the patient experience and service availability [8].

Core Insights - Greenwich Medical Spa is celebrating its 20th anniversary, marking a significant milestone for the founder and CEO, Marria Pooya, who has realized her American Dream [4][11][16] - The business has expanded to seven locations in the tri-state area, growing from four employees to 60 professionals [8][9] Company Background - Marria Pooya founded Greenwich Medical Spa in July 2005, inspired by her experiences in Afghanistan and her first cosmetic procedure in the U.S. [3][4] - The flagship location is situated at 1285 E. Putnam Ave. in Riverside [8] Services Offered - Greenwich Medical Spa provides non-surgical aesthetic treatments, including Botox, dermal fillers, laser treatments, wellness services, weight loss programs, and hormone replacement therapy [9] Achievements and Recognition - The spa is ranked among the top 50 out of 25,000 practices nationwide by Allergan, the maker of Botox, highlighting its exceptional patient care and safety [9][10] - It has received accolades from various publications and was named in Inc. 5000's Fastest-Growing Private Companies in America in 2020 [11] Challenges and Resilience - The business faced significant challenges, including a fire incident that caused extensive damage and delayed operations for about two and a half years [12][14] - Despite these obstacles, the company demonstrated resilience and resourcefulness, ultimately expanding its flagship location from 2,500 square feet to 6,000 square feet [14] Community Engagement - Greenwich Medical Spa actively partners with local organizations and nonprofit groups that support women and minorities, which is considered a core pillar of the business [15] - The founder emphasizes the importance of personal connections with patients and the positive impact of treatments on their self-esteem [15][16] Future Plans - The company aims to expand further into the Northeast, with plans to open around 10 additional locations over the next five years [16]