Core Perspective - Pittsburgh Aesthetics will rebrand as Avere Beauty starting March 16, 2026, to unify its identity and enhance patient experience while expanding access to advanced med spa services in the Pittsburgh region [1][2]. Company Overview - Avere Beauty is a physician-led medical aesthetics practice based in Pittsburgh, Pennsylvania, offering a wide range of aesthetic treatments in a comfortable and educational environment [11]. - The practice was founded by Alyssa Luciano, RN, who has over fifteen years of experience and aims to empower patients through aesthetic treatments that enhance confidence [7][11]. Services Offered - Avere Beauty provides a comprehensive suite of services, including Botox, lip fillers, biostimulators, PDO threads, facials, Hydrafacials, laser treatments, and weight loss programs [5][11]. - New services such as laser tattoo removal and additional weight loss programs will be available starting mid-April [5]. Operational Details - The Mars location will continue to operate at 179 Scharberry Ln, maintaining the same care team and patient experience [5]. - Avere Beauty will expand its presence with additional locations in Lawrenceville, Export/Murrysville, and Blawnox, increasing appointment availability and access to services [5]. Brand and Marketing Strategy - The rebranding to Avere Beauty includes updated signage, digital platforms, and communications to reflect the new brand identity [5]. - Frank Udavcak, the Chief Operations Officer, is leading the expansion and marketing strategy, focusing on enhancing the patient experience and service availability [8].