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LOTUS Appoints Piano Master Lang Lang as Friend of the Brand
Globenewswire· 2026-02-06 13:30
Core Insights - Lotus Technology Inc. has announced a partnership with world-renowned pianist Lang Lang as its Friend of the Brand, emphasizing a shared commitment to precision, performance, and excellence [1][4]. Group 1: Partnership and Brand Alignment - Lang Lang is recognized for his extraordinary technique and artistry, which aligns with Lotus's engineering philosophy focused on delivering pure driving performance [2][3]. - The collaboration aims to inspire individuals to pursue their passions with confidence and enthusiasm, reflecting the shared values of focus and precision in both music and driving [4]. Group 2: Product Collaboration - Lotus has partnered with British luxury fountain pen brand Onoto to create a limited-edition collection made from recycled aluminum sourced from iconic Lotus Formula One cars, symbolizing heritage, craftsmanship, and sustainable innovation [4]. Group 3: Future Collaborations - Looking ahead, Lotus and Lang Lang plan to explore creative collaborations across performance, design, and lifestyle experiences globally, celebrating the intersection of artistic expression and engineering excellence [5]. Group 4: Company Overview - Lotus Technology Inc. operates across the UK, EU, and China, focusing on delivering luxury lifestyle electric vehicles and investing in next-generation automobility technologies such as electrification and digitalization [6].