We have talked to you a lot about these lab growth diamonds. This phenomenon that's really driven down the price has driven down the price of natural diamonds as well. >> Yeah.So natural diamonds are down roughly 45% from their peak which was March of 22. So pretty phenomenal when all the other assets are doing really well. Diamonds have struggled uh because lab grown is a perfect alternative.>> And what's the adoption rate look like to you. Because I'm sure at the beginning a lot of people were unsure abou ...