and CEO of Frida, the brand that sells products for babies and parents. It started with one iconic item, the snot sucker, or nose. Frida Hirshhorn was a bankruptcy attorney, then lawyer for the Miami Marlins.When she became a mom, she tried a strange little device that surprisingly worked. That experience changed everything. Hirshhorn bought the small business selling the device, and grew it from a garage operation into a 150 product brand designed for all of the messy and real moments of parenting, a 2025 ...