US children’s food producer Once Upon a Farm is preparing to enter the UK, marking its first move into the retail channel in Europe. The California-headquartered company said yesterday (22 January) it will conduct a “limited launch” in the country in March, with products to be sold at Whole Foods Market outlets in London. Jennifer Garner, co-founder of Once Upon a Farm, added: “After years of promising my UK friends, we are proud to make the jump across the pond. “Expanding into the UK is a meaningful ...

Core Viewpoint - Once Upon a Farm, an organic children's food manufacturer, has postponed its IPO in the US to 2026 due to the recent government shutdown and other considerations [1][2]. Company Overview - Once Upon a Farm was established in 2015 and is based in California, producing a variety of baby and children's foods, including chilled pouches, oat bars, frozen meals, and ambient snacks [2][3]. - The company is led by CEO John Foraker, who joined in 2017 and is recognized as a co-founder [3]. Financial Performance - For the year ending December 31, Once Upon a Farm reported a net loss of $23.8 million, an increase from a $17.6 million loss the previous year [4]. - In the first half of 2025, the company recorded a net loss of $28.5 million, compared to a $4.2 million loss in the same period the previous year [4]. - Sales revenue for 2024 was $156.8 million, up from $94.3 million in 2023, with first-half sales in 2025 reaching $110.6 million, an increase from $65.8 million in the prior six months [4]. Operating Losses - The company experienced an operating loss of $6.3 million last year, which was an improvement from a $15.3 million loss [5]. - For the first six months of 2025, operating losses were $9.2 million, compared to $3.1 million in the same period the previous year [5].

Company Overview - Once Upon a Farm, founded in 2015 by Cassandra Curtis and Ari Raz, specializes in nutritious food products for babies and children, with a mission to provide convenient and healthy options [3] - The company offers over 115 organic, non-GMO products that are free from added sugars, artificial flavors, colors, and preservatives, including refrigerated pouches, oat bars, frozen meals, and pantry snacks [4] IPO Announcement - Once Upon a Farm has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) to list its common stock under the ticker "OFRM" on the New York Stock Exchange, pending approval [1] - Goldman Sachs and J.P. Morgan are acting as joint lead underwriters for the proposed offering [2] Financial Performance - The company reported a 66% increase in six-month revenue as of June 30, according to its IPO filing [2] - Despite the revenue growth, the company acknowledged a "history of losses" and uncertainty regarding future profitability [2] Product Pricing - A 15-pack of the best-selling Dairy-Free Smoothie Variety Pack retails for $61.50 [4]