First of all, thanks for shopping and. Know your customer. You know, we we our target price is the same as last year.The other retailers that I talked to, the ratings are pretty much the same. I don't know where this 40% came from. Somebody picked that number out there.I, I would say right now the mood of everybody and I just talked to a customer a minute ago and after and he said, I feel the pressure right now. It feels like it's a little more expensive. There's a lot of things that go on with your guest.A ...