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Grupo Bimbo Commits to Removing All Artificial Colorants by End of 2026
GlobeNewswire News Roomยท 2025-07-29 19:00
Core Insights - Grupo Bimbo is committed to eliminating all artificial colorants from its product portfolio by the end of 2026, enhancing its focus on natural recipes [1][4] - Currently, 99% of the company's daily consumption products are free from artificial flavors and colorants, which account for approximately 50% of global net sales and over 70% of sales in the United States [2] - Grupo Bimbo has been recognized by the Access to Nutrition Initiative (ATNI) as one of the top four food companies globally for its commitment to improving nutritional quality and responsible marketing [3] Commitment to Health and Wellness - The CEO of Grupo Bimbo stated that by year-end, 100% of its bread, buns, and breakfast portfolio is expected to achieve a Health Star Rating of 3.5 or higher [4] - The company aims for all products to be free from artificial colorants by 2026 and for 100% of baked goods and snacks to be made with simple, natural recipes by 2030 [4] Company Overview - Grupo Bimbo is the largest baking company in the world, operating in 76 countries with 245 bakeries and plants, and over 1,500 sales centers [5] - The company has a diverse product portfolio, including sliced bread, buns, pastries, cakes, cookies, and snacks, supported by a distribution network of more than 54,000 routes and over 152,000 associates [5]