Core Viewpoint - JD Sports Fashion is leveraging AI platforms to enhance customer experience in the U.S., its largest market, allowing customers to search and purchase products more efficiently [1][2][3] Group 1: AI Integration - JD Sports has partnered with commercetools and Stripe to enable AI-driven searches and secure payment processes for customers using platforms like Microsoft's Copilot, Google's Gemini, and OpenAI's ChatGPT [2] - This initiative is seen as a significant advancement in online shopping, positioning JD ahead in the retail industry's shift towards AI [3] Group 2: Market Presence and Financial Outlook - JD Sports operates over 2,500 stores in the U.S. under various brands and generates over 40% of its global sales from this market [1] - The company is set to release a trading update for the Christmas quarter on January 21, following a forecast of annual profit at the lower end of market expectations due to economic concerns [3] - JD's shares increased by 1.2%, reducing the annual loss to 11.8% [4]