Core Viewpoint - Roku, Inc. is experiencing positive momentum in its stock performance, driven by strong interest from advertisers in its streaming platform [1] Company Overview - Roku, Inc. operates a TV streaming platform that provides access to shows, movies, news, and sports, alongside selling streaming devices, smart TVs, audio products, and offering digital advertising services [1] Investment Insights - RGA Investment Advisors has had a fluctuating investment journey with Roku, initially purchasing shares in late 2018 and maintaining a significant position despite market volatility [1] - The firm has learned valuable lessons regarding holding high valuations and managing tax implications, particularly during market downturns like the tariff crash, where they increased their position significantly [1]