An engineer's natural inclination is to do more with less. Use fewer materials, make it smaller, make it more electrically efficient. [music] >> Hi, I'm AJ Kamar, home editor at CNET, and I'm here with James Dyson in the Dyson Soho store.We are here to talk about some of the awesome products here. I know very little about beauty products. Do you want to tell me a little bit about what makes this so interesting.>> Yes. Well, we started um this is a conventional motor in a hairdryer. >> Mhm.>> Existing and th ...