Group 1 - Vivo recently launched the X300 series flagship phone along with a "photographer's kit" that includes a 2.35x telephoto lens and various accessories, priced at 8299 yuan for the 16GB+1TB storage model, compared to 6699 yuan for the base package [1] - Oppo introduced the Find X9 series with the "Hasselblad Professional Imaging Kit," which includes a telephoto lens and other accessories, priced at 1699 yuan, with the option to purchase just the lens for 1099 yuan [1] - The trend of bundled sales in the digital product market is becoming increasingly common, with brands offering various combinations of products tailored to different consumer needs and occasions [2] Group 2 - The rise of bundled sales reflects a shift in consumer demand, where customers are looking for comprehensive solutions rather than single products, as seen in the example of camera kits that include multiple accessories [2] - Brands are creatively marketing bundled products to attract consumers, such as Meizu's special package for the Qixi Festival and Vivo's collaboration with popular IPs for themed bundles [2] - Industry insiders note that while bundled sales are convenient, they can sometimes lead to issues like price opacity and mismatched products, urging manufacturers to be more transparent and consumers to make rational purchases [3]