wemlo (Mortgage Processing Solution)

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RE/MAX HOLDINGS, INC. ANNOUNCES VIC LOMBARDO AS PRESIDENT OF MORTGAGE SERVICES TO LEAD MOTTO MORTGAGE AND WEMLO BRANDS
Prnewswire· 2025-08-18 20:35
Core Insights - RE/MAX Holdings, Inc. has appointed Vic Lombardo as President of Mortgage Services to enhance technology and customer-first initiatives for Motto Mortgage franchisees and RE/MAX Broker/Owners [1][2] - Lombardo brings over 30 years of experience in the mortgage and real estate industry, previously serving as COO at Guaranteed Rate Affinity [2][3] - The appointment aims to drive growth and operational efficiency in the company's mortgage services, including Motto Mortgage and wemlo, a digital mortgage processing solution [1][4] Company Overview - RE/MAX Holdings, Inc. is a leading franchisor in the real estate industry, operating under the RE/MAX® brand globally and the Motto® Mortgage brand in the U.S. [7] - The company was founded in 1973 and has grown to over 140,000 agents in nearly 9,000 offices across more than 110 countries [7] - Motto Mortgage, launched in 2016, is the first national mortgage brokerage franchise brand in the U.S., with over 210 open offices in more than 40 states [8] Leadership Transition - Lombardo's role was created following the retirement of Ward Morrison in June [2] - He will report directly to RE/MAX Holdings CEO Erik Carlson and is expected to contribute significantly to the Executive Leadership Team [2][4] - Lombardo expressed enthusiasm for scaling the growth of Motto and enhancing the customer experience [4] Inducement Grant - The company announced an inducement award of 75,000 restricted stock units (RSUs) to Lombardo, which will vest in equal installments on March 1 for the years 2026, 2027, and 2028 [5][6] - This award was granted outside of the RE/MAX Holdings, Inc. 2023 Omnibus Incentive Plan but will be governed as if issued under the Plan [6]