Company Overview - Once Upon a Farm is a nutritional baby food brand founded over a decade ago, with Jennifer Garner joining as a cofounder more than eight years ago to help scale the business [2] - The company has achieved $200 million in annual sales and is available in 19,000 stores, expanding its product line from baby food to offerings for older kids, including yogurt pouches [2] IPO Details - The IPO raised $198 million for Once Upon a Farm, resulting in a valuation of $724 million, with shares trading at $25.10, a nearly 40% increase from the initial listing price of $18 [3] - Jennifer Garner's compensation includes $1 million for the previous year, with expected annual compensation of $2 million to $3 million through 2028, excluding stock options and bonuses tied to the IPO price [3] Mission and Future Plans - The IPO supports the company's mission to improve childhood nutrition and maintain independence, allowing the team to stay true to their values and avoid losing control to a major food conglomerate [4] - Once Upon a Farm plans to focus on expanding its offerings for older kids, particularly in the "lunchbox" category, and is aligned with the "Make America Healthy Again" movement [5] Industry Trends - There is a growing emphasis on real food and less processed options in U.S. dietary guidelines, which aligns with the company's focus on nutrition and ingredient quality [6]