Group 1: Investor Relations Activities - The investor relations activity took place on June 26, 2024, from 9:30 AM to 12:00 PM at the Baoxiniro Industrial Park in Wenzhou, Zhejiang Province [2] - Participants included representatives from Huatai-PB Fund and Zheshang Securities [2] - The reception was conducted by Ms. Xie Haijing, Deputy General Manager and Board Secretary [2] Group 2: Retail Performance - The company's omni-channel retail growth improved in May compared to April, but terminal sales do not directly equate to financial income due to the buyout of franchisees for revenue recognition [2] - The main business involves brand clothing development, production, and sales, which are directly influenced by economic conditions and market demand [2] Group 3: Strategic Planning - The company adheres to a multi-brand development strategy aimed at achieving high-quality, stable, and sustainable growth [3] - Established brands like Baoxiniro and Haggis are focused on steady development, while emerging brands like Kaimiqie and Lefeiye are rapidly expanding [3] Group 4: Channel Expansion - The company emphasizes high-quality store expansion and a combined online-offline channel strategy [3] - Retail brands operate through a full-channel marketing approach, utilizing both physical stores and e-commerce platforms like Tmall and JD [3] Group 5: Customization and Innovation - Baoxiniro's custom tailoring service began in 2003, allowing consumers to experience personalized services at over 800 offline locations [4] - The service operates on a made-to-order basis, minimizing inventory risks and innovating traditional clothing industry models [4] Group 6: Brand Development - The Lefeiye brand, originating from France, focuses on outdoor leisure apparel and has seen rapid sales growth, although its overall market share remains small [4] - The brand plans to enhance its product offerings and expand its offline presence while promoting eco-friendly initiatives [4] Group 7: Organizational Structure - The company implements a "brand + platform" organizational structure, with independent brand divisions responsible for product development and marketing [4] - This flat management structure aims to improve operational efficiency [4] Group 8: Dividend Policy - The company considers reasonable dividend plans to actively reward shareholders [4] Group 9: Risk Warning - The report includes a risk warning regarding predictions about industry trends and company strategies, emphasizing that all information is subject to official announcements [4]
报喜鸟(002154) - 2024年6月26日投资者关系活动记录表