Omnicom Group(OMC) - 2024 Q2 - Earnings Call Transcript

Now with things like ArtBot, we can reduce the cost, we can do something better, cheaper and faster. And through Omni and the optimization tools that we have, we can measure the effectiveness of it. The point being a dollar save becomes 95% incremental dollars invested from the clients. So I think your fear is really not well-placed and I think we have enough history because this business has evolved quite a bit during my tenure to at least believe in the fact that if you can measure it and it's beneficial ...