
Financial Data and Key Metrics Changes - Revenue for the quarter decreased by 4% due to lower volumes, partially offset by pricing and low returns [61] - The second quarter gross margin increased by 60 basis points to 46% from 45.4% in the prior year, benefiting from price increases and procurement savings [62] - Earnings per diluted share (EPS) was reported at $4.39, which was $0.32 lower than the second quarter of 2023 [53] Business Line Data and Key Metrics Changes - Twisted Tea grew by 15.1% in dollars and increased dollar share of FMBs by 1.6 share points, with shelf space increasing approximately 30% year-over-year [38] - Truly Hard Seltzer saw a volume decline of 22.8%, losing 2.1 share points, while lighter core packages within the Truly portfolio were down mid-single digits year-over-year [32] - The launch of Sun Cruiser has shown positive trends in depletions, distribution, and sales per point, indicating strong initial reception [39] Market Data and Key Metrics Changes - The overall Hard Seltzer category declined by 14.9% in volume, reflecting increased competition and consumer choices [32] - Distributor inventories as of June 29, 2024, averaged approximately three and a half weeks on hand, below the target of four to five weeks for the peak summer season [48] - Year-to-date depletions decreased by 2% compared to 2023, with expectations for a rebound in the second half of the year [63] Company Strategy and Development Direction - The company aims to improve end-to-end execution to unlock additional revenue and improve margins while nurturing core brands and developing margin-accretive innovations [29] - Focus will be on optimizing product development, manufacturing, and capital allocation to support a diversified portfolio [50] - The strategy includes a disciplined product roadmap and a commitment to invest in both core brands and new Beyond Beer categories [36] Management's Comments on Operating Environment and Future Outlook - Management noted that the first half of 2024 experienced challenges, but there is confidence in a recovery in the latter half of the year [59] - The company is optimistic about the growth potential of Twisted Tea and the new product Sun Cruiser, which is expected to attract new consumers [39] - Management acknowledged the need to regain market share and improve execution across all brands, particularly in the beer segment [99] Other Important Information - The company generated over $90 million in operating cash flow and repurchased $125 million worth of stock year-to-date [26] - Capital expenditures for 2024 are expected to range between $90 million and $110 million, primarily for brewery capabilities and efficiencies [57] - The company is committed to supporting brands with appropriate advertising investments, particularly in the second half of the year [46] Q&A Session Summary Question: What is the mid-term growth outlook for Twisted Tea? - Management expects another strong year of growth for Twisted Tea, with significant unrealized potential and plans for increased brand support and advertising [6] Question: How is the company addressing the decline in Hard Seltzer? - The company is focusing on gaining share and shelf space for lighter flavors and optimizing the flavor assortment to improve performance [32] Question: What are the expectations for Hard Mountain Dew? - Hard Mountain Dew is expected to benefit from expanded distribution and marketing support, with a more significant impact anticipated in 2025 [34] Question: How does the company plan to manage operating expenses? - The company plans to align internal costs with revenue while increasing marketing spend in the second half to support key launches [84] Question: What is the company's stance on being an independent public company? - Management reiterated the focus on growing the business as an independent company and emphasized the strength of its brand portfolio [137]