B-Ray Media(SH:600880)2024-07-29 07:35Group 1: Advertising Business - The company has obtained advertising agency rights for the laser projection screen at Chengdu Financial City Performing Arts Center, which is currently in the招商引流 phase, with financial benefits expected to gradually materialize [2] - The national advertising market is showing slight recovery, and the company aims to innovate and embrace new technologies to expand its business [2] Group 2: Gaming Development - The game "I Call MT" is expected to launch in Q3 2024, with the company actively involved in the storyline design [2] - The adaptation of "Ten Thousand Cold Jokes" into a game has completed the project initiation phase, with subsequent work progressing as planned [2] - The game "全民主公" has been well-received in the market, with multiple iterations and expansion from domestic to Southeast Asian markets [3] Group 3: Strategic Partnerships - The company has established a strategic partnership with Sichuan University Huaxi Hospital, focusing on "life health" and "emergency education courses" among other areas [3] - The partnership aims to enhance product quality and optimize revenue proportions through collaboration with leading industry players [3] Group 4: Market Strategy and Future Plans - The company maintains a proactive yet cautious approach towards mergers and acquisitions, focusing on modern communication and digital cultural new economy [3] - The company is committed to digital transformation, emphasizing "smart management, digital cultural creation, and modern media" as key directions for future development [3]