SINEE(SH:688395)2024-08-02 07:34Company Overview - Shenzhen Sine Electric Co., Ltd. was established in April 2003, specializing in the research, production, and sales of motor drive and control system products in the industrial automation sector [1] - The company is one of the earliest in China to engage in the research and production of frequency converters [1] New Energy Products - The company's new energy products focus on user-side energy storage and power supply, primarily applied in energy storage stations, low-voltage DC remote supply, and engineering machinery [2] Future Product Planning - Future product development will continue to focus on the industrial automation sector, with plans for product roadmap and development based on segmented industries [2] - Key products include frequency converters, servo systems, and integrated special machines, with ongoing technical upgrades and product iterations [2] Pricing Policy - Product pricing is dynamically adjusted based on raw material costs, market competition, and sales strategies [2] Industry Technical Barriers - The main products, frequency converters and servo systems, are high-tech products with significant added value, requiring continuous investment in core technology development across multiple disciplines [2] - The industrial automation sector's technical barriers include mastery of core technologies, sustained R&D investment, and the ability to provide systematic solutions [2] Construction Machinery Industry - The construction machinery industry is a crucial support for construction engineering, currently facing low market demand due to macroeconomic conditions and policy adjustments [2] - Future recovery is anticipated as global economic conditions improve and equipment upgrade demands are released [2] Overseas Market Growth - In Q1 2024, the company experienced growth in overseas sales revenue, attributed to improved overseas sales and promotion teams and increased R&D investment in customized products for overseas clients [3] - The overseas market is primarily distributed in Southeast Asia, India, the Middle East, Africa, and the CIS, with overall sales scale being relatively small [3] R&D Talent Development - The company has established effective R&D management and talent development systems, focusing on customer needs and project-centered development of new technologies and products [3] - The project development process includes talent cultivation and team building, with mechanisms for incentivizing and constraining R&D personnel [3]