Niu(NIU) - 2019 Q2 - Earnings Call Presentation

Sales Network and Market Presence - The company has established a sales network with 234 city partners and 26 distributors [8] - The company's products are available in 34 countries, with Europe identified as a key market [9] - The company operates through an omnichannel retail model, integrating offline and online channels, including 1005 franchised stores [9] Financial Performance - Volume and Revenue - E-scooter sales volume reached 165,649 units in the first half of 2019, a 33% year-over-year increase [13] - Revenue per scooter increased to RMB 4,456 in the first half of 2019, a 20% year-over-year increase [13] - Total revenue for the first half of 2019 was RMB 886 million, a 59% year-over-year increase [14] - Gross margin for the first half of 2019 was 22.7% of revenue [14] Financial Performance - Profitability - Adjusted net margin for the first half of 2019 was 7.8% of revenue [20] Historical Growth - From 2016 to 2018, e-scooter sales volume grew from 84,879 units to 339,585 units [22] - Revenue increased from RMB 355 million in 2016 to RMB 1,478 million in 2018 [22] - Gross margin improved from -3.6% in 2016 to 13.4% in 2018 [24] - Adjusted net margin increased from -43.5% in 2016 to -3.3% in 2018 [24]