2019-08-21 14:54Company Overview - Baozun is a technology-empowered market leader in China's brand e-commerce service industry[3] - The company has 212 brand partners across 8 categories as of June 30, 2019[4, 42] - Baozun's mission is to help brands succeed in e-commerce[6] - The company offers end-to-end capabilities across the e-commerce value chain[7] Financial Performance - Baozun achieved RMB 29.4 billion in GMV in 2018, a 54% year-over-year increase[4] - In the first half of 2019, GMV reached RMB 17.6 billion, up 59% year-over-year[4] - In the second quarter of 2019, GMV was RMB 9.7 billion, a 60% year-over-year growth[42] - Second quarter 2019 revenue reached RMB 1.7 billion, a 47% year-over-year increase[42] - Non-GAAP income from operations in the second quarter of 2019 was RMB 103 million, a 30% year-over-year growth[42] Competitive Strengths - The company offers seamless omni-channel solutions[17, 18] - Baozun has technology-empowered operations[17] - The company possesses effective data-driven digital marketing capabilities[17] - Baozun has a robust warehousing and fulfillment infrastructure with approximately 350,000 square meters of warehouses in 6 key cities as of December 31, 2018[17, 29]