CBMT(603099) -·2024-08-08 15:47Financial Data and Key Metrics Changes - As of June 30, 2024, the company received 1.087 million visitors, a year-on-year increase of 64.3%. The revenue for the first half of 2024 was 126.5 million yuan, up 23.5% year-on-year, despite a decrease in average spending per visitor due to weather-related closures [1][3][4]. Business Line Data and Key Metrics Changes - The hotel segment, specifically the Crowne Plaza Hotel, saw a revenue increase of 43.48% and a net profit increase of 102.82%. The overall occupancy rate and average room price significantly improved, contributing to the company's performance [3][21]. - The transportation business generated 161 million yuan in revenue, showing growth, but average spending per visitor declined due to weather impacts and site closures [4][20]. Market Data and Key Metrics Changes - In July 2024, visitor numbers dropped to 578,000, a decrease of 8.8% year-on-year, primarily due to heavy rainfall causing site closures. However, early August showed a positive trend with a 26% year-on-year increase in visitor numbers [1][7][28]. - The main source provinces for visitors in the second half of the year include Jilin (8.8%), Guangdong (8.745%), and Liaoning (8.24%) [9][10]. Company Strategy and Development Direction - The company plans to enhance its marketing strategies by leveraging social media influencers to increase brand awareness and visitor numbers. Future promotional efforts will also benefit from support from central and local governments [5][24][26]. - A new project, the Enduri Leisure Resort Community, has been entrusted to the company, expected to enhance overall visitor experience and operational efficiency [3][15]. Management Comments on Operating Environment and Future Outlook - Management expressed confidence in the upcoming peak season, anticipating significant visitor growth if weather conditions remain favorable. The company is preparing infrastructure to accommodate increased visitor numbers [16][18]. - The management highlighted that the upcoming winter season will see increased investment in new snow tourism products to enhance visitor experience [23][27]. Other Important Information - The company has expanded its daily visitor capacity from 28,000 to 33,000, with a maximum capacity of 41,000, while ensuring visitor experience and satisfaction have improved [2][17]. - The age distribution of visitors shows that 65% are between 18 and 40 years old, indicating a younger demographic is increasingly attracted to the destination [11]. Q&A Session Summary Question: How was the visitor reception at Changbai Mountain in the first half of 2024? - The company reported 1.087 million visitors, a 64.3% increase year-on-year, with significant growth in the first quarter due to improved transportation access [6]. Question: What was the visitor reception in July 2024? - Visitor numbers in July were 578,000, down 8.8% year-on-year, mainly due to heavy rainfall causing site closures [7]. Question: What are the expectations for visitor reception in the coming months? - August is expected to see significant growth in visitor numbers, with favorable weather conditions predicted [8]. Question: What are the main source provinces for visitors? - The top provinces include Jilin, Guangdong, and Liaoning, with a notable recovery in visitors from South Korea [9][10][13]. Question: How is the hotel segment performing? - The hotel segment's revenue increased by 26.81%, with the Crowne Plaza Hotel showing substantial growth in both revenue and net profit [21]. Question: What are the company's plans for the upcoming winter season? - The company plans to introduce new snow tourism products and enhance existing offerings to attract more visitors during the winter [23][27].