Cricut(US:CRCT)2021-08-16 20:52Financial Performance - Cricut's Q2 2021 net revenue reached $334.5 million, a 41% year-over-year increase[7] - Net income for Q2 2021 was $49.1 million, up 39% year-over-year[7] - EBITDA for Q2 2021 was $68.5 million, a 42% year-over-year increase, including $8.1 million of stock-based compensation expense[7] - International revenue grew by 179% year-over-year and represented 8.5% of total revenue[23] User Growth and Engagement - Total users reached 5.4 million, a 64% year-over-year growth[8] - Engaged users totaled 3.2 million, a 53% year-over-year growth, with 59% of all users engaged in Q2 2021[8] - Ending paid subscribers reached 1.8 million, a 77% year-over-year growth, with almost 33% of users as paid subscribers[8, 12] Product and Platform Expansion - Cricut Access provides access to over 175,000 images, a 40% increase compared to Q2 2020[12] - The company launched Cricut Explore 3 and Cricut Maker 3, featuring faster performance and new materials[15] User Monetization - Subscriptions ARPU (Average Revenue Per User) was $9.83 in Q2 2021[30] - Accessories & Materials ARPU was $26.67 in Q2 2021[30] Market Opportunity - The company estimates a total addressable market (TAM) of 402 million users and a serviceable addressable market (SAM) of 129 million users[18]