Crocs(US:CROX)2023-02-16 13:33Financial Performance - Crocs Inc's 2022 revenue reached a record $3.6 billion [1], representing a 58% increase compared to the previous year [48] - Q4 2022 revenues were $9452 million [3], a 65% increase [3] - The company achieved a double-digit operating margin target in 2019 and expanded the adjusted margin to 28% in 2022 [1] - Crocs brand revenue grew by 19% in Q4 [11] - Adjusted gross margin for the Crocs brand expanded by 510 basis points due to a shift to molded product and Jibbitz [1] Brand Growth and Strategy - Relevance for the Crocs brand has increased by 34%, and consideration increased by 69% [1] - Crocs brand marketing spend increased from approximately $70 million to $190 million [1] - Digital penetration reached 45% [14] - The company repurchased approximately $17 billion of shares since 2014 at an average price of $3790 per share [1] HEYDUDE Brand Acquisition and Performance - Crocs acquired the casual footwear brand HEYDUDE [1] - HEYDUDE brand revenue grew 70% to $986 million [79] - HEYDUDE brand's adjusted gross margin was 472% in Q4 2022 [122]