Leedarson IoT(SH:605365)2024-08-14 08:42Group 1: Financial Performance - The company's revenue for the first half of 2024 was 2.979 billion CNY, a slight decrease of 2.86% year-on-year due to insufficient market demand and declining product prices [9] - Net profit attributable to shareholders for the same period was 149 million CNY, representing a significant increase of 45.83% year-on-year, attributed to management measures aimed at improving quality and efficiency [9] - The gross profit margin increased due to enhanced product competitiveness and optimized product structure [10] Group 2: Cost Management - Management expenses increased year-on-year due to fixed costs from new dormitories and factories, as well as increased travel and logistics expenses [10] - The company plans to optimize resource allocation and improve operational efficiency to manage costs effectively [10] Group 3: Market Strategy - The company is focusing on developed markets such as North America, Europe, and Japan, while also exploring emerging markets with low credit risk clients [11] - The Thai base is part of the company's global strategy to reduce trade friction risks and enhance supply chain resilience, with current capacity steadily increasing [10] Group 4: Brand Development - The revenue from the company's own brand business increased to 14.91% of total revenue in 2023, with a focus on both B2B and B2C segments [11] - The company is committed to developing its IoT business, which generated 1.862 billion CNY in revenue in 2023, and aims to maintain significant growth in this area [12] Group 5: Future Outlook - The company aims to enhance operational quality and efficiency in 2024, focusing less on revenue scale and more on product competitiveness and market adaptability [12] - The company remains cautiously optimistic about future market conditions despite increasing uncertainties in the international political and economic landscape [12]