Buydeem Group(SZ:300824)2024-08-18 11:22Group 1: Financial Performance - In the first half of 2024, the overall revenue of the group showed a slight increase, driven by the stabilization of domestic revenue and continued growth in overseas and OEM business [1][2]. - The second quarter saw a halt in the decline of domestic revenue for self-owned brands, while overseas business and OEM revenue continued to grow [1][2]. - The net cash flow from operating activities showed some discrepancies compared to net profit due to increased OEM revenue and changes in the distribution model for self-owned brands [2][3]. Group 2: Market Expansion and Strategy - The company has accelerated contact with distributors and agents globally, achieving breakthroughs in previously untapped markets such as North America, Japan, and Russia [2][3]. - Future focus will be on improving operational efficiency in existing channels rather than expanding into new countries without proven efficiency [2][3]. - The company plans to strengthen its market position in traditional advantageous categories like steamers and health pots while also exploring new categories like non-stick pans [4][5]. Group 3: Cost Management and Profitability - Increased investment in marketing and R&D has impacted overall profitability during the reporting period [2][3]. - The sales expense ratio saw a significant increase in the second quarter, influenced by overseas marketing investments [3][4]. - The profitability of overseas operations is currently lower than domestic operations due to product category differences and shipping costs [3][4]. Group 4: Future Outlook - The company aims to maintain stable revenue growth while optimizing operational efficiency to enhance profitability [5]. - The strategy remains focused on providing excellent products in the food and beverage sector while continuously improving operational efficiency to create value for shareholders [5].