TIANYOUDE(SZ:002646)2024-08-19 11:23Group 1: Company Expansion and Market Strategy - The company plans to incrementally increase capital for its U.S. subsidiary to support operational needs and facilitate the export of Baijiu and whiskey to the U.S. market, with minimal expected impact on revenue and net profit [3] - Tianyoude has a strong market presence in Qinghai and is expanding into Gansu, Tibet, and Shanxi, with a strategic focus on consolidating its base in Qinghai while targeting key cities in East, South, and North China for long-term growth [4] Group 2: Brand Development and Marketing Initiatives - The company aims to leverage the unique cultural and geographical elements of the Qinghai-Tibet Plateau to enhance the brand value of Tianyoude Qingke liquor [5] - A "Four Beauties Strategy" is being implemented, integrating food, wine, beauty, and scenery to promote the brand, particularly through local culinary experiences and tourism [5] - The company is focusing on international brand image enhancement through participation in international wine exhibitions and competitions [5] Group 3: Product Pricing and Consumer Engagement - The pricing strategy for Qingke liquor includes products priced below 100 RMB/500ml and those above 100 RMB/500ml, with a focus on the 100-200 RMB/500ml range, which has seen significant sales growth [6] - Consumer engagement initiatives include innovative marketing activities such as "Famous Liquor into Famous Enterprises" and "Thousand Entrepreneurs Invited," along with new customer interaction strategies [6] Group 4: Tourism Market Achievements - The company has targeted both external tourists and local visitors during the peak summer tourism season, utilizing various channels for product promotion and sales [7] - Promotional activities include collaborations with local camping sites and tea gardens, as well as incentives for consumer engagement through QR code scanning [7]